Converting Customers to

Consumers

We help our clients strategically plan, optimize, and execute consumer-driven merchandising and marketing programs in beauty/barber supply and retail channels.

 Merchandising services are a natural extension of our full-service offerings that assist our clients in executing a winning brand strategy. First Choice helps our clients strategically plan, optimize, and execute consumer-driven merchandising and marketing programs in beauty/barber supply and retail channels. Based on a comprehensive understanding of demand, consumers, and markets, we utilize data collection through market research, pricing optimization, and promotional activities to create a competitive advantage in an increasingly fragmented and competitive industry.