Leadership

Our Team is Led by Experienced & Dedicated Professionals

At First Choice Sales & Marketing Group, we are proud of our exceptional leadership team. With their extensive industry knowledge and innovative approach, they are the driving force behind our success. Our leaders are passionate individuals who are committed to helping our clients strategically plan, optimize, and execute consumer-driven merchandising and marketing programs in the beauty/barber supply and retail channels. They understand the importance of a winning brand strategy and work tirelessly to ensure our clients achieve their goals. Through their comprehensive understanding of market demand, consumers, and emerging trends, our leadership team leverages data collection, market research, pricing optimization, and promotional activities to give our clients a competitive edge in the ever-evolving industry.

Meet Our Proven Leaders

With over 300 years of collective experience in retail partnerships, brand management, and sales leadership, our team has conquered every retail channel to make an impact. From vision to execution, our team has what it takes to elevate your brand and increase sales.

Tyrone Burroughs

Demar Roberts

Vice President / Chief Growth Officer

droberts@firstchoicesale.com

Melanie Burroughs Cole

Assistant to the President / Human Resources

mburroughs@firstchoicesale.com

David Cooper

Vice President Category Management

dcooper@firstchoicesale.com

Crystal Epps

Vice President Finance & Administration

cepps@firstchoicesale.com

Team Members

Charlette Maxwell

Director of Merchandising

Patrice Owens

Senior Account Manager

Patricia Glaspie

Sr. Director of Retail Sales

DeAnthony Hall

Senior Account Manager

Sharon Parker

Sales Support Coordinator

Derek Lee

Sr. Director of OTC Sales

John S Minton

Retail Development Analyst

Felicia D Washington

Director of Sales Planning

Cecilie Swain

Replenishment Analyst

Quinton Farrell

Sr. Account Manager

Michael Hollifield

Senior Director of Int'l Sales

James Hughes

Sr. Account Manager

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We take our vision of enduring excellence for the brand and retailer seriously. We remain steadfast in our adherence to these values and ensure that they guide our interactions with customers, retailers and colleagues.

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Contact Us

3380 Pearson Rd.

Memphis, TN 38118

901-360-8967

companyinfo@firstchoicesales.co