The First Choice sales methodology

Our sales methodology supports entry-level brands and maintain the growth of mature brands.

How do we help manufacturers succeed through brand representation? By utilizing our extensive network within the consumer products industry. Our sales solutions team uses a consultative sales approach that involves:

  • Prospecting distribution and brand opportunities
  • Diagnosing customer needs
  • Crafting unique solutions
  • Establishing value
  • Negotiating “win-win” agreements for brands and distributors
  • Following up to ensure success

The First Choice sales methodology has helped us develop long-standing relationships with our clients and industry customers. We provide a higher level of sales services to clients who are seeking expanded distribution, support for new product development and/or launches, and overall sales coverage globally.

We offer targeted sales support, as well as regional and national coverage. Our sales methodology supports entry-level brands and helps maintain and grow mature brands.

Professional sales coverage, based on retail account knowledge and buyer access, is absolutely critical for your success (and ours as well). Our retailers and industry partners are also our customers—after all, we support strategic sales solutions as well as share insights and recommendations to grow the health and beauty category. And we do all this while keeping the purchasing consumer top of mind. That’s how First Choice manages brands!

Our Partners

Sally Beauty Supply
Fred's Super Dollar
Dollar General
Family Dollar