Analysis, design and gather
Successful category management is a true collaboration between suppliers and retailers, to determine the best way to market and sell a product in the retail environment. Implementation of category management processes, and the analysis of data, can benefit retailers and suppliers alike through improved productivity, reduced costs and higher profits.
First Choice category management services include:
Category analysis of the Multi-Cultural hair care category based on factual data, both syndicated and consumer-generated. We also provide category insights and opportunities by leveraging panel data. In addition, we can assist with product assortment and planning.
Planogram design and recommendations utilizing space planning software. We can also gather POS/market data on sales, turns, in-stock levels, weeks-on-hand, new item tracking and promotional effectiveness. By monitoring the competitive market, we can ensure price competitiveness; identify voids in product assortment, etc.
Gathering of demographic data based on store-level interaction with consumers, retail statistics, census information, and data collection strategies.