Converting customers to consumers
Merchandising services are a natural extension of our full-service offerings that assist our clients in executing a winning brand strategy. First Choice helps our clients strategically plan, optimize, and execute consumer-driven merchandising and marketing programs in beauty/barber supply and retail channels. Based on a comprehensive understanding of demand, consumers, and markets, we utilize data collection through market research, pricing optimization, and promotional activities to create a competitive advantage in an increasingly fragmented and competitive industry.
We offer the following merchandising services across top Multi-Cultural indexing cities:
- Shelf maintenance
- Point-of-purchase placement
- Modular/promotional planning
- OOS checks
- End cap/off-shelf displays
- Planogram sets/resets
- In-store promotions
Our reporting capabilities allow us to share performance data, visual summaries and competitive intelligence about the personal care industry. In-store marketing messages and activation services can be contracted on a project basis, or, for companies seeking store-level support and consumer engagement, on a long-term basis.