Converting customers to consumers

We help our clients strategically plan, optimize, and execute consumer-driven merchandising and marketing programs in beauty/barber supply and retail channels.
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Merchandising services are a natural extension of our full-service offerings that assist our clients in executing a winning brand strategy. First Choice helps our clients strategically plan, optimize, and execute consumer-driven merchandising and marketing programs in beauty/barber supply and retail channels. Based on a comprehensive understanding of demand, consumers, and markets, we utilize data collection through market research, pricing optimization, and promotional activities to create a competitive advantage in an increasingly fragmented and competitive industry.

We offer the following merchandising services across top Multi-Cultural indexing cities:

  • Shelf maintenance
  • Point-of-purchase placement
  • Modular/promotional planning
  • Surveys/audits
  • OOS checks
  • End cap/off-shelf displays
  • Planogram sets/resets
  • In-store promotions

Our reporting capabilities allow us to share performance data, visual summaries and competitive intelligence about the personal care industry. In-store marketing messages and activation services can be contracted on a project basis, or, for companies seeking store-level support and consumer engagement, on a long-term basis.

Our Partners

Walmart
Sally Beauty Supply
Walgreens
Kroger
Fred's Super Dollar
Dollar General
Family Dollar