Over 300 years of collective experience

Providing critical expertise in the consumer products industry.

At First Choice, we believe in the “sum of the parts”. We have the expertise to promote the growth and momentum necessary to sustain within the ever evolving consumer products industry. We devote our energy to engaging our clients in the planning, analysis, and selling of their brands to retailers and distributors.

Our team provides critical expertise and analytics through the use of syndicated data, shopper insights, high-impact creative solutions and in-store execution. We have become a recognized leader by providing quality sales efforts, competitive knowledge, promotional support, distributor training, and trade show participation.

We have developed special expertise in the Multi-Cultural categories, based on consumer preferences, category analysis, and buyer relationships. Our prominence in this arena is based on integrity, commitment, and devotion to the success of the overall category.

With over 300 years of collective experience in brand management, First Choice can deliver the industry relationships to fuel your success. Let First Choice be your CHOICE!

Our Partners

Sally Beauty Supply
Fred's Super Dollar
Dollar General
Family Dollar