At First Choice we believe our I.M.P.A.C.T. core values are a key element of our ongoing success. We take our vision of enduring excellence for the brand and retailer seriously. We remain steadfast in our adherence to these values and ensure that they guide our interactions with customers, retailers and colleagues. We believe the values represented by I.M.P.A.C.T. are essential to building a culture of enduring excellence.

Integrity – We value our customers by working with integrity and diligence in the representation of their brands.

Motivation – We ensure our brand and retail partners are motivated for success by remaining in tune with key trends and growth opportunities.

Passion – We are passionate about our work.  We are committed to going above and beyond what is expected of us. We optimize every opportunity to support and grow our customers’ businesses.

Accountability – We are all accountable to each other, our clients and our retail partners. We believe it’s our responsibility to provide superior customer service and consistent effort at all times

Commitment – We believe we are the “first choice” because of our commitment to our customers and to ourselves.

Trust – We believe strongly in the value of trust, and create an environment where we nurture and instill a sense of well being and empowerment among our employees, clients and retail partners.

Our Partners

Sally Beauty Supply
Fred's Super Dollar
Dollar General
Family Dollar