First Choice Sales & Marketing Group (First Choice) is a global consumer products management firm. Based in Memphis, Tennessee, First Choice has been helping the health and beauty products industry prosper since 1987.
At the helm of our organization is founder and CEO Tyrone Burroughs. His vision for the company is expressed by each of our employees and reflected in our unique capabilities. Our primary goal as an organization is to leverage the insight of the First Choice brand team to enhance the awareness of the brands we manage. This is accomplished through extraordinary product placement and sales across a broad range of distribution channels.
First Choice has unmatched capabilities in sales, category management, planogram planning, marketing, public relations, promotion, and merchandising. Using these valuable skills, we can help products (including those targeted to the multi-cultural consumer) succeed in niche markets.
Extensive relationships, and an emphasis on maintaining the good name of our retail partners, contribute to our proven ability to grow and support the portfolio of brands we consider part of the First Choice family.
Burroughs received his Bachelor of Arts in Political Science from Benedict College. He has received numerous awards and recognition for his civic, religious, and community involvement, notably as a member of the NAACP Memphis Chapter.